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Ice Basin — Cold Exposure · Tested COLD WATER.
CLEAR THINKING.

THE EDITORIAL DESK

Author: Marcus Webb

CSCS and performance coach. D1 swimmer, 12 years coaching athletes. I started cold plunge protocols with my athletes 4 years ago after following the research out of Scandinavia. I track the data so you don't have to guess.

May 18, 2026

What cold plunges do to the body

Quick answer what cold plunges do to the body Cold plunges trigger a cascade of physiological responses that most people underestimate. After tracking data on hundreds of athletes over four years, I…

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May 16, 2026

Do it yourself cold plunge

Do It Yourself Cold Plunge: Build Your Own for Under $300 I’ve helped dozens of athletes build DIY cold plunge setups that deliver the same physiological benefits as $5,000 commercial units. The…

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